LENSELL, the Melbourne-based fintech behind the portfolio analytics platform Diversiview, today announced the availability of its professionally constructed Model Portfolios-as-a-Service on the LENSELL Marketplace. The launch marks a major step toward democratising access to high-quality, data-driven portfolio strategies — now available to retail investors, SMSF trustees and smaller advisory firms that have historically been excluded from large adviser-only platforms.
Until now, most professionally built model portfolios in Australia have been distributed exclusively through licensed financial advisers and large institutional platforms. These models are typically locked within managed-account or wrap structures that require investors to transfer assets, pay percentage-based FUM fees and forfeit flexibility in managing their portfolios.
LENSELL is breaking this pattern by offering model portfolios directly and transparently, with full visibility of holdings, optimised weights and regular rebalancing updates. Investors and advisers can implement these strategies through their preferred broker or platform — without handing over control of their capital.
“We believe every investor deserves access to well-constructed, evidence-based portfolios — not just those connected to large wealth management networks,” said Dr Laura Rusu, CEO and Founder of LENSELL. “Retail investors, SMSF trustees and smaller advisory firms can now tap into professional-grade model portfolios that deliver the same level of research rigour and optimisation, without the hidden layers, restrictions or ongoing management fees.”
By combining transparency, flexibility and affordability, LENSELL’s offering bridges the gap between complex adviser-only structures and completely DIY investing. Users can explore, compare and subscribe to a range of model portfolios built around different investment themes and objectives. Each portfolio includes detailed documentation, risk and performance metrics, and optimised asset allocations — allowing investors to adapt or implement them independently.
All LENSELL portfolio strategies are provided for general informational purposes only and do not constitute personal financial advice. They are designed as thematic, data-driven investment scenarios that do not account for any individual investor’s objectives, financial situation or needs.
Future integrations with brokers and execution platforms are planned to make implementation even more seamless for investors and advisers alike. More information and full portfolio details are available on the LENSELL’s Global Marketplace.
About LENSELL
LENSELL is a Melbourne-based fintech specialising in portfolio analytics, optimisation and investment strategy design. Its flagship platform, Diversiview, supports investors, SMSFs and professionals in building, analysing and optimising diversified portfolios.
The launch of LENSELL’s retail-accessible model portfolios demonstrates the company’s ongoing commitment to empowering all investors — from individuals to boutique advisory firms — with institutional-grade portfolio intelligence.
Lensell Group Pty Ltd (ACN 646 467 941), trading as LENSELL, is a Corporate Authorised Representative of Foresight Analytics & Ratings Pty Ltd (AFSL No. 494552).
All information provided by LENSELL is general in nature. Past performance is not an indicator of future performance.
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