Looks like those who cannot be named are at it again. When they can’t make a sale, they simply make things up !!
Anyway, this edition of truth in advertising is about reporting numbers.
First, quite frankly how many companies and funds BGL has on its web and desktop products in no ones business. BGL is a private company. We have no obligation to report to anyone. We do not have a share price we are trying to support or masters we are trying to impress.
BGL has a strict policy on reporting numbers. The number 1 rule is they must be correct. We are not in the business of “make up anything to make a sale”. BGL reports 2 numbers – those on our platforms and those we expect are moving to our platforms in the short term. We know the latter as we can calculate the number of companies or funds coming, based on the client’s CAS Desktop or Simple Fund Desktop licence.
We do not use fancy words like “Billable Funds”. Personally I have no idea what that means…
So when BGL says we have over 120,000 PAID funds on Simple Fund 360 or over 165,000 PAID companies on CAS 360 (as we do today) these are PAID funds and paid companies. PAID means clients have PAID us real money to put these funds and companies on our platforms.
Now I think we have been pretty clear with our numbers. BGL has been in business over 30 years and 1 of the reasons is because we are honest. We do not lie. We do not make stuff up. We will tell clients the truth. We will apologise if we are wrong. We will find out answers rather than make them up.
So, when I see our competitors publishing stuff on their websites about BGL that is wrong, I will tell them.
When I see emails from our competitors talking about BGL that are wrong, I will tell them. And if any of my Team send emails talking about our competitors, I hope the competitor will tell me.
When our competitors claim seconds as firsts, I will tell them – and you.
BGL does not need to lie or spin anything. And we don’t.
So when I hear our competitors are suggesting our numbers are not correct, I get really annoyed. And that’s what one of my Team heard last night at a client’s end of year celebration.
So if anyone talks to you about BGL and they are not from BGL and you would like to find out the facts, call us anytime on 1300 654 401 and speak to my Team. We’ll tell you the truth.