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Those that are second so often claim to be first….

By October 30, 2017January 15th, 2018Homepage, News

I just love it when people claim “firsts”. If BGL did a media release every time we did a “first”, we would be doing media releases every day.

Someone claimed today to be the “first” to release Simpler BAS for SMSFs. However, this was NOT a first.

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BGL released Simpler BAS in our market leading SMSF admin software, Simple Fund 360, on 12 October 2017. We did not however think this warranted a media release. We have much more important things to inform the market – like the partnership with BT we announced today that will provide our clients massive benefits.

So is this claiming a “first” just more false and misleading advertising ? Probably. Seems to be a way of life for some people.

But in any case, I guess that makes Simple Fund 360 first, AGAIN !! First with Simpler BAS, first with Registry Integration, first with Big Data, first with – well the list goes on and on.

Ron Lesh

Author Ron Lesh

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