Price vs Cost: An interesting point of consideration and discussion
On a daily basis, we are confronted with choices about price. As ingrained in all of us, when looking at a product or software to perform a function, we are often drawn to the cheaper option. Let’s admit it: We all love a good deal and price point!
However, should price be the determining factor when making a decision?
I am from the accounting software world. I love software that makes my life easy. I love software apps that save me time, effort and ultimately money. While I focus on what to look for and consider in making software decisions, some of these considerations can be used across a broad range of decisions and choices we make every day.
Knowing what problem you need to be solved is a great place to start and it will provide you with a clear understanding of exactly what is required to deliver optimal outcomes. Understand the issue at hand, the outcomes, and ultimately, the end customer experience you want to deliver.
Here’s my list of what to think about when considering your options:
Wow! That’s an extensive list and hopefully it provides you with a little more direction when making purchases.
Yes, price is a factor but just because something is priced less, it does not mean that it costs you less!
At BGL, we have never designed our products to be the cheapest. Our products are designed to drive value and reduce inputs that allow users to deliver superior outcomes and maximise the return for their efforts and investment. At BGL, we love clients who engage with us for who we are, what we represent, and the value we deliver to our clients. That my friends, is foundational to a longstanding and loyal customer base.