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Price vs Cost: What to think about when considering your options?

By BGL Update, In the Media, Industry, No Drama with TrammaNo Comments

Price vs Cost: An interesting point of consideration and discussion

On a daily basis, we are confronted with choices about price. As ingrained in all of us, when looking at a product or software to perform a function, we are often drawn to the cheaper option. Let’s admit it: We all love a good deal and price point!

However, should price be the determining factor when making a decision?

I am from the accounting software world. I love software that makes my life easy. I love software apps that save me time, effort and ultimately money. While I focus on what to look for and consider in making software decisions, some of these considerations can be used across a broad range of decisions and choices we make every day.

Knowing what problem you need to be solved is a great place to start and it will provide you with a clear understanding of exactly what is required to deliver optimal outcomes. Understand the issue at hand, the outcomes, and ultimately, the end customer experience you want to deliver.

Here’s my list of what to think about when considering your options:

1

Features:

Do your due diligence and thoroughly compare features. Line the products against each other. Be clear on your must-haves, don’t need and the nice to have. Features differences can end up costing you a lot of money later down the road.
2

Support:

What help is available and how readily available the help is. When it comes to learning and using software, we at all times will come across questions. Having access to the right resources and support can save you a lot of downtime, reduce write-offs and can help reduce WIP.
3

Updates:

Great software companies are continually updating, improving and adding new features to further delight their clients and the experience. A lack of updates is a red flag on many fronts including, but not limited to, a lack of commitment to the product, the state of the underlying technology, potentially the wrong people leading products, culture, or lack of focus. Do your research!
4

Processing Times:

Great technology reduces the manual time required to complete tasks. Run products in parallel and compare what it takes to achieve the same outcomes. Remember, time saved equals a reduction in costs that is often far, far greater than price differentials.
5

Tasks replaced:

Technology should replace repetitive, predictable and mundane tasks. You do not need people doing these. Great technology will free your people up to focus on value-added services and relationship building which we know are so important in today's space.
6

Integrations:

Beware of software companies that claim to do it all. Great software companies are focused on their core competency. They focus on their strengths and integrate well with other products and services that you may need to fully complete required tasks. The strength of a software company and product is closely aligned to who they play well with.
7

Brand:

An extremely important consideration. Look at their reputation, trust, track record, longevity of employees and leaders. Develop an understanding of the Why they exist and ensure that it aligns with your values and how you want to position your business and services.
8

Customer Experience:

Great software delivers a great internal and external customer experience. Internally, software can equip and empower employees to better perform their tasks while at the same time embracing and learning great technology. Externally, great software will deliver to your clients an experience that generates a greater appetite for engagement, which promotes client longevity and loyalty.

Wow! That’s an extensive list and hopefully it provides you with a little more direction when making purchases.

Yes, price is a factor but just because something is priced less, it does not mean that it costs you less!

At BGL, we have never designed our products to be the cheapest. Our products are designed to drive value and reduce inputs that allow users to deliver superior outcomes and maximise the return for their efforts and investment. At BGL, we love clients who engage with us for who we are, what we represent, and the value we deliver to our clients. That my friends, is foundational to a longstanding and loyal customer base.