Well it looks as though this is creeping back into SMSF marketing. People are being shown screen shots of software that does not exist – or if it does exist, it is in a development environment – not a production environment and who knows when it will be available for use.
This is my third post in the series “Should there be truth in advertising in the SMSF software industry?”.
Looks like those who cannot be named are at it again. When they can’t make a sale, they simply make things up !!
Anyway, this edition of truth in advertising is about reporting numbers.
BGL Corporate Solutions, Australia’s leading developer of SMSF administration and ASIC corporate compliance software solutions, is proud of its achievement in getting the ATO to rethink its SMSF Events Based Reporting regime.
BGL Corporate Solutions, Australia’s leading developer of SMSF administration and ASIC corporate compliance software solutions, has added new filters to Simple Fund 360 Big Data views to help clients review the life insurance of SMSF fund members and obtain a quote for life insurance from Australian Group Insurances Pty Ltd (AGI) insurance.
I just love it when people claim “firsts”. If BGL did a media release every time we did a “first”, we would be doing media releases every day.
Someone claimed today to be the “first” to release Simpler BAS for SMSFs. However, this was NOT a first.
One of the things I think is very important for software sales people today is that they tell the truth. If they don’t know the answer to a question, they need to find out. If asked about a competitor or a competitors product, they should sell the benefits of their software and suggest to the customer to discuss the competitors product with the competitor. Usually this works OK – but certainly it is what I expect of my sales team.
At my CEO Institute meeting this morning, one of the topics on the agenda was product pricing. It was very appropriate as recently one of the software vendors in our industry announced a 30% price reduction. When I saw this I asked myself, why? Why would someone devalue their product by reducing their price by 30% or in fact, even offer a discount at all (as others do)?
BGL Corporate Solutions, Australia’s leading developer of SMSF administration and ASIC corporate compliance software solutions, has released a BIG DATA update to help SMSF administrators cope with the superannuation changes to be implemented on 1 July 2017. These new data filters provide Simple Fund 360 clients the ability to filter, evaluate and extract critical data across their entire database in seconds.