Be customer-first, not product-first – what exactly does this mean? In the modern business landscape, this means a shift in focus. For too long, product development and customer interface have been disconnected. Organisations have focused on developing products they feel comfortable with and that they want to bring to market.
Whether your business sells to business customers or direct to consumers, your company’s potential for success within a globalized, ever-more-competitive digital marketplace, lies in its power to resonate deeply with the people buying and using your product.