I was contacted today by a client who advised me one of their software providers saw the current crisis as an opportunity to price gouge. The firm had been using this other software for a while and was certainly not wrapped with the software or the service but had stuck it out for a while. We all know what that is like. The fear of changing is worse than the fear of staying!
But then this software provider decided to increase the price of their software right in the middle of these difficult times. What chutzpah!
I am appalled – and so was the client.
At BGL, we want to help clients (and potential clients) not to screw them over.
So, we are offering our desktop clients, cloud clients and new clients a buy now, don’t pay until 1 July 2020 investment opportunity.