Over the past 10 years, the number of media outlets and mask-heads covering accounting and SMSFs has skyrocketed. And don’t get me wrong, I do not see anything wrong with this. I think it is great our industry is getting recognition for the contribution it makes to the financial health of the community.
There is only one reason accountants and others have corporate compliance software: To comply with the Corporations Law requirements!
At times one shakes one’s head in amazement.
We at BGL think it is important software companies actually provide their clients with software. That is why our Team focused on providing our clients with the 2018 SMSF Annual Return and the complete TBAR system well ahead of time.
I always wondered where this colloquialism came from and whom used it first. As I was writing this blog post, I asked Mr Google who popularised this term. I was surprised by the response. For those of you uneducated like me, the term was first attributed it to the British Prime Minister Benjamin Disraeli who said: “There are three kinds of lies: lies, damned lies, and statistics.”
Well it looks as though this is creeping back into SMSF marketing. People are being shown screen shots of software that does not exist – or if it does exist, it is in a development environment – not a production environment and who knows when it will be available for use.
This is my third post in the series “Should there be truth in advertising in the SMSF software industry?”.